CAEN 4719 - Comerț cu amănuntul nespecializat nealimentar

Non-specialised retail sale predominantly of non-food products

This category includes stores that sell a wide variety of non-food products, such as clothing, household appliances, cosmetics, toys, and home articles, under the same roof. Essentially, these are non-food supermarkets, hypermarkets with extensive non-food sections, or generalist online stores that do not specialise in a single niche but offer a broad range of non-food products.

Included Activities & Applicability

✅ Retail sale of a varied range of non-food products (e.g. clothing

✅ footwear

✅ cosmetics

✅ furniture

✅ household appliances

✅ stationery

✅ toys

✅ sports goods

✅ jewellery

✅ paper products etc.) in a single store

✅ where non-food products predominate over food products. Non-specialised retail sale in department stores or hypermarkets with a focus on non-food. Retail sale of second-hand non-food products

✅ when sold alongside new products. Retail sale activities via e-commerce (online) for non-food products

✅ when the range is diversified and non-specialised.

Excluded Activities & Restrictions

❌ Retail sale of food products (including beverages and tobacco) with a predominance of food (CAEN code 4711). Specialised retail sale (e.g. only clothing

❌ only household appliances

❌ only furniture etc.) – these fall under other CAEN codes in division 47. Retail sale of automotive fuel and lubricants (CAEN code 4730). Wholesale trade on a fee or contract basis (CAEN code 461). Renting of personal and household goods (CAEN code 77). Repair of products (CAEN code 95). Manufacture of products (CAEN codes 10-33).

Non-specialised retail sale predominantly of non-food products represents an essential component of the Romanian economy, especially in the context of the development of hypermarket chains and department stores. This sector, coded CAEN 4719, includes units that offer a wide range of products, from clothing and footwear to household appliances, furniture, cosmetics, toys, and sports articles. Although there is also a food component, the predominance is clear: revenues come mainly from the sale of non-food products, which differentiates this category from predominantly food retail trade (CAEN 4711). In Romania, major hypermarket chains such as Auchan, Carrefour or Cora have developed extensive non-food sections, and department stores in shopping centres or small towns complete the landscape. From a macroeconomic point of view, this field contributes significantly to the total turnover of retail trade and to job creation, especially in sales and logistics. Recent developments have been strongly influenced by the growth of online commerce, where platforms such as eMAG (with a wide non-food range) or even generalist marketplaces have become direct competitors. Entrepreneurs operating in this sphere face challenges related to managing diverse stocks, variable profit margins across product categories, and adapting to rapid changes in demand. Also, competition with international giants and price pressure impose high operational efficiency and a well-defined marketing strategy. Despite the difficulties, non-specialised non-food retail trade remains a viable option for many entrepreneurs, especially in urban areas where the diversity of offer attracts a large number of customers. In the future, digitalisation and personalisation of the shopping experience will be key success factors, and those who manage to combine physical and online channels will have a significant competitive advantage.

Non-specialised retail sale predominantly of non-food products

Included Activities & Applicability

Excluded Activities & Restrictions

Subordinate Structure

Detailed Analysis & Commercial Insights