CECAEN Rev 3
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Group 479

Intermediation in non-specialised retail trade

This category includes intermediaries who connect producers or suppliers with generalist stores (e.g., supermarkets, hypermarkets, department stores). Essentially, these are 'brokers' or 'agents' who do not purchase goods on their own account but receive a commission for finding buyers for a wide range of products, from food to toys, without specialising in a single type of merchandise.

Included Activities & Applicability

  • ✅ Intermediation activities in retail trade
  • ✅ by commission or contract
  • ✅ for a diverse range of products
  • ✅ including consumer goods
  • ✅ food
  • ✅ beverages
  • ✅ household items
  • ✅ cosmetics
  • ✅ stationery
  • ✅ toys
  • ✅ clothing
  • ✅ footwear
  • ✅ and other miscellaneous goods
  • ✅ without specialisation in a single product category. Intermediation of sales through catalogues
  • ✅ online (generalist e-commerce websites) or via commercial representatives. Commercial brokerage activities for non-specialised retail trade (general store type). Management of orders and contracts for clients who resell various products in supermarkets
  • ✅ hypermarkets
  • ✅ or bazaar-style stores.

Excluded Activities & Restrictions

  • ❌ Intermediation in wholesale trade (including non-specialised) – classified under CAEN 461-469. Retail trade itself (carried out directly by the merchant) – classified under CAEN 471-479. Intermediation specialised in a single product category (e.g.
  • ❌ intermediation of specialised food sales
  • ❌ specialised clothing) – classified under the corresponding specialised intermediation codes (CAEN 461
  • ❌ 462
  • ❌ etc.). Sales through vending machines (classified under 4791). Retail trade carried out through mail order houses or other sales agents acting on their own account (resellers).

Subordinate Structure

4791 Non-specialised retail trade intermediation
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4792 Intermediation in specialised retail trade
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Detailed Analysis & Commercial Insights

Intermediation in Non-Specialised Retail Trade

Intermediation in non-specialised retail trade represents a vital niche for the supply chains of modern commerce in Romania. In an economy dominated by organised retail, supermarkets and hypermarkets need agents to connect them with diversified producers, without being limited to a single sector. These intermediaries do not own the goods; instead, they act as links, negotiating contracts and ensuring that shelves are constantly stocked with a variety of products. From a macroeconomic perspective, this activity contributes to streamlining trade and reducing distribution costs, allowing retailers to benefit from multiple offers without managing hundreds of different suppliers. The evolution of this niche has been strongly influenced by digitalisation: B2B platforms and online marketplaces have facilitated intermediation but also increased competition. Entrepreneurs in this field face challenges related to managing commissions, contractual relationships, and payment terms, as well as the need to adapt quickly to demand fluctuations and new fiscal regulations. Essentially, success in non-specialised intermediation depends on the ability to build solid networks and provide added value through efficiency and market knowledge.