Retail Trade of Motor Vehicles (CAEN 478) – Macroeconomic Analysis and Trends in Romania
The retail trade industry of motor vehicles, corresponding to CAEN code 478, represents a pillar of mobility and consumer economy in Romania. This sphere includes the sale of new and used cars to the population, as well as the distribution of parts and accessories, vital elements for maintaining the national car fleet. In recent years, the Romanian auto market has seen steady growth, supported by government programs such as Rabla, which stimulated fleet renewal and generated a significant sales flow.
Macroeconomic, this activity contributes significantly to GDP formation through taxes, VAT, and job creation, from sellers and consultants to logistics and related services. However, entrepreneurs in this field face major challenges: demand fluctuations driven by purchasing power, rising prices of new vehicles due to inflation and supply chain issues, as well as increasing competition from online car sales platforms. Also, the transition to electric cars requires investments in new skills and infrastructure, and digitalization of sales processes becomes a competitive necessity. Furthermore, legislation on consumer protection and guarantees imposes high standards of transparency and after-sales service.
Nevertheless, the market remains dynamic, and adaptability and focus on customer experience can make the difference between success and failure. The future of this sector in Romania will be shaped by electrification, digitalization, and new consumer habits, but also by the ability of entrepreneurs to innovate in services and maintain trust-based relationships with customers.