CECAEN Rev 3
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Sections Correlation Guide About the Project Contact
Division 73

Advertising and market research services

This division covers all advertising and promotional services, from creating ads and managing media campaigns to market research and event organization. If your business helps other companies promote their products or services, you most likely operate here.

Included Activities & Applicability

  • ✅ Activities of advertising agencies
  • ✅ Media representation services
  • ✅ Market research and opinion polls
  • ✅ Organization of trade fairs and exhibitions
  • ✅ Design and production of advertising materials

Excluded Activities & Restrictions

  • ❌ Printing activities (including those related to advertising)
  • ❌ Production of advertising films (included in division 59)
  • ❌ Telemarketing activities (included in division 82)
  • ❌ Distribution of advertising materials (included in division 53)

Subordinate Structure

731 Media representation services
→
7311 Activities of advertising agencies
→
7312 Media representation services
→
732 Market research and public opinion polling activities
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7320 Market research and public opinion polling activities
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733 Public relations and communication activities
→
7330 Activities in the field of public relations and communication
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Detailed Analysis & Commercial Insights

CAEN Division 73: Advertising and Market Research

CAEN Division 73, called "Advertising and market research activities", represents a dynamic and essential field in Romania's modern economy. In an increasingly competitive market, companies need specialized services to promote their products, understand their customers, and optimize their marketing strategies. This division includes advertising agencies that create and place ads in the media, market research firms that conduct surveys and market studies, as well as organizers of trade fairs and exhibitions that facilitate meetings between suppliers and potential buyers.

The macroeconomic importance of CAEN Division 73 is growing, as investments in advertising and research are indicators of economic health. In Romania, the advertising market has seen a positive evolution in recent years, with a significant increase in budgets allocated to digital and social media campaigns. Market research contributes to informed decision-making, helping companies identify consumer trends and quickly adapt to changes.

Entrepreneurs operating in this sector face challenges such as demand fluctuations, dependence on client budgets, and the constant need for innovation. Intense competition and the emergence of new digital advertising technologies require continuous adaptation and deeper specialization. However, opportunities are huge, especially in online marketing, influencer marketing, and video content. To succeed, companies must invest in creative talent, data analytics, and strong relationships with media and clients.