CECAEN Rev 3
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Sections Correlation Guide About the Project Contact
Group 732

Market research and public opinion polling activities

This category covers market research and analysis activities, as well as public opinion polling. Basically, if you offer data collection and interpretation services to understand consumer preferences, purchasing behavior, or public perception on various topics, then this division is the right one for you. It is an essential niche for any business that wants to make informed decisions and adapt its strategies to the real needs of the market.

Included Activities & Applicability

  • ✅ Quantitative and qualitative market research
  • ✅ Public opinion polls
  • ✅ Customer satisfaction studies
  • ✅ Consumer trend analysis
  • ✅ Product testing and evaluation
  • ✅ Advertising effectiveness research
  • ✅ Market monitoring and analysis
  • ✅ Feasibility studies and economic forecasts

Excluded Activities & Restrictions

  • ❌ Advertising and promotion activities (NACE 731)
  • ❌ Management consultancy activities (NACE 702)
  • ❌ Public relations activities (NACE 7021)
  • ❌ Fundamental scientific research (NACE 721)
  • ❌ Official statistical data collection (NACE 8411)

Subordinate Structure

7320 Market research and public opinion polling activities
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Detailed Analysis & Commercial Insights

Market Research and Public Opinion Polling (NACE 732) in Romania

The market research and public opinion polling industry, coded under NACE 732, plays a fundamental role in the Romanian economy, providing companies and institutions with the necessary data to make strategic decisions. In the current context, the business environment in Romania has become increasingly evidence-oriented, and the demand for market research and opinion polls has grown significantly. Companies in retail, financial services, IT, as well as public authorities or non-governmental organizations, increasingly rely on specialized services to understand consumer behavior, test product concepts, or measure customer satisfaction. This evolution is also driven by digitalization, which has enabled rapid data collection through online questionnaires, consumer panels, and social media monitoring. However, specialists in this niche face challenges such as ensuring sample representativeness, maintaining data confidentiality, and correctly interpreting results in a dynamic market. Additionally, competition from international survey platforms and automated analysis tools represents a constant pressure. For entrepreneurs active in this field, adapting to new technologies (artificial intelligence, big data) and developing innovative research methods are key to remaining relevant. In the long term, this economic branch will continue to grow as data-driven decisions become a standard across all sectors.