CECAEN Rev 3
EN RO
Sections Correlation Guide About the Project Contact
Group 733

Public relations and communication activities

This category includes public relations and communication activities, namely how companies, organizations, or public figures build and maintain their image and relationships with the public, press, and other stakeholders. It includes consultancy, event organization, image crisis management, and creation of communication strategies.

Included Activities & Applicability

  • ✅ Public relations consultancy activities
  • ✅ Corporate communication activities
  • ✅ Organization of events and press conferences
  • ✅ Media relations management
  • ✅ Creation and implementation of communication strategies
  • ✅ Lobbying and advocacy activities

Excluded Activities & Restrictions

  • ❌ Advertising activities (including creation of advertisements)
  • ❌ Market research and opinion polls
  • ❌ Direct marketing activities
  • ❌ Film and video production
  • ❌ Secretarial and translation activities

Subordinate Structure

7330 Activities in the field of public relations and communication
→

Detailed Analysis & Commercial Insights

The public relations and communication sector, coded under CAEN division 733, represents a vital component of the modern Romanian economy, having a significant impact on how companies, institutions, and public figures interact with their audiences. In an era of information overload and dominant social networks, reputation and message management is no longer a luxury but a strategic necessity. PR and communication firms help entities build public trust, navigate image crises, and consolidate their market position. In Romania, this industry has undergone a spectacular evolution in the last 20 years, moving from rudimentary press relations activities to complex strategies integrated with digital marketing. At the macroeconomic level, the sector contributes to the creation of highly skilled jobs and to increasing the competitiveness of local firms on the global market. Entrepreneurs active in this sphere face challenges such as the rapid fluctuation of digital trends, the need to measure the ROI of communication activities, and managing client expectations in a volatile economic environment. However, the demand for professional PR services remains steady, as more and more organizations understand the value of effective communication for long-term success.