7330

Authorization procedure and Trade Register aspects for CAEN 7330

For setting up a company that will carry out the activity CAEN 7330 – Activities in the field of public relations and communication – the standard procedure at the Trade Register (ONRC) involves submitting the registration application, the constitutive act and the affidavit pursuant to Law 359/2004 regarding the authorization of operation. No prior approval from a specific regulatory authority is required, as the activity is not subject to special authorization. When completing the certificate of registration, the CAEN code 7330 will be mentioned as the main or secondary activity object, depending on the business strategy. If related activities are also carried out (consultancy in marketing, event organization), the corresponding CAEN codes must be included. It is also mandatory to submit the annual financial statements and profit/micro-enterprise tax returns, in accordance with the legal deadlines.

Regulatory framework, specific approvals and control institutions

Public relations and communication activities do not require operating approvals issued by supervisory authorities such as the ASF or BNR, but are subject to the general legislation on service provision (Law 31/1990 updated). Contracts with clients must comply with the provisions of the Civil Code and, in the case of online services, the GDPR Regulation (679/2016) on the protection of personal data. Fiscal control is exercised by the Tax Authority (ANAF), and for verifying compliance with advertising standards, the ANPC may intervene in case of complaints. There is no specific licensing institution for the PR field, but professional affiliation to the Romanian Public Relations Association (ARRP) is recommended for ethical standards.

Tax management, ANAF audit risk and specific accounting

From a tax point of view, revenues from CAEN 7330 activities are classified as service provision, subject to profit tax (16%) or micro-enterprise income tax (1% or 3%, depending on the threshold). If the company is registered in the RO e-Factura system, invoicing must be done through the electronic system. VAT applies upon service delivery, with the possibility of deduction for acquisition expenses (equipment, software, consultancy services). The risk of ANAF audit may arise in case of discrepancies between recorded revenues and declared revenues (collection differences), or upon incorrect declaration of the 'fiscal vector' at incorporation. Specific accounting involves the analytical recording of long-term contracts (retainers) and the distinct highlighting of personnel expenses (creatives, consultants) and promotional material expenses. At the end of the financial year, statements are prepared according to OMFP 1802/2014, and for micro-enterprises, the simplified reporting regime applies. It is recommended that any entity operating in the PR field implement a tax risk management system and keep supporting documentation for at least 10 years, considering possible thorough controls.