CAEN Code Rev. 3

733

Public relations and communication activities

EU NACE Equivalent: NACE Rev. 3 — 733

This category includes public relations and communication activities, namely how companies, organizations, or public figures build and maintain their image and relationships with the public, press, and other stakeholders. It includes consultancy, event organization, image crisis management, and creation of communication strategies.

Entrepreneur Profile

This CAEN code 733 is intended for entrepreneurs and companies (SRL, PFA) wishing to develop a business focused on public relations and communication activities. It is ideal for founders aiming to offer specialized services or products in this economic niche within the Romanian market.

Who should avoid:

Avoid the exclusive use of code 733 if the main activity of your company shifts towards other commercial or related branches not specified in the official description. See the excluded activities section below.

The public relations and communication sector, coded under CAEN division 733, represents a vital component of the modern Romanian economy, having a significant impact on how companies, institutions, and public figures interact with their audiences. In an era of information overload and dominant social networks, reputation and message management is no longer a luxury but a strategic necessity. PR and communication firms help entities build public trust, navigate image crises, and consolidate their market position. In Romania, this industry has undergone a spectacular evolution in the last 20 years, moving from rudimentary press relations activities to complex strategies integrated with digital marketing. At the macroeconomic level, the sector contributes to the creation of highly skilled jobs and to increasing the competitiveness of local firms on the global market. Entrepreneurs active in this sphere face challenges such as the rapid fluctuation of digital trends, the need to measure the ROI of communication activities, and managing client expectations in a volatile economic environment. However, the demand for professional PR services remains steady, as more and more organizations understand the value of effective communication for long-term success.

Included Activities

  • ✅ Public relations consultancy activities
  • ✅ Corporate communication activities
  • ✅ Organization of events and press conferences
  • ✅ Media relations management
  • ✅ Creation and implementation of communication strategies
  • ✅ Lobbying and advocacy activities

Excluded Activities

  • ❌ Advertising activities (including creation of advertisements)
  • ❌ Market research and opinion polls
  • ❌ Direct marketing activities
  • ❌ Film and video production
  • ❌ Secretarial and translation activities

Întrebări Frecvente

What type of companies can use CAEN code 733?

Any legal entity in Romania (SRL, PFA, Individual Enterprise) performing activities related to "public relations and communication activities" is required to have this code authorized in its articles of incorporation or at the Trade Register.

Are special permits required for CAEN 733?

The need for permits depends on the exact nature of the operations carried out under class 733. Some activities require authorizations from DSV, Environment, or Occupational Safety, while others can be conducted solely based on the self-declaration at incorporation.