CAEN Division 912 covers a vital segment of Romania's cultural and creative economy: activities of museums and collections.
From major national museums in Bucharest to local ethnographic and history museums, this sphere contributes not only to preserving cultural identity but also to attracting tourists and generating related revenue. In recent years, the Romanian museum sector has undergone gradual modernization through the digitization of collections, introduction of interactive exhibitions, and international partnerships. This evolution is supported by European funds and an increasing public demand for authentic and educational experiences. Major challenges for entrepreneurs in the field include attracting additional funding, preserving heritage within limited resources, and adapting to changing visitor behaviors, who increasingly prefer digital and personalized formats. In the long term, the sustainable development of museums will depend on their ability to reinvent themselves and integrate technology, without losing the educational and cultural essence that defines them.