Creative and performing arts activities in Romania: Division 90
The cultural and creative sector in Romania has experienced a special dynamic in recent years, and Division 90 – Creative and performing arts activities – represents the backbone of this field. Covering everything from writers and composers to film producers and artist managers, this macroeconomic category reflects the diversity and complexity of the creative economy. In the context of digital transformation, artists and entrepreneurs in this sector face challenges such as copyright protection, monetization of online content, and attracting public or private funding. Nevertheless, the growth in digital content consumption and the increasing interest in authentic cultural experiences offer significant opportunities. In Romania, the sector contributes to GDP still below its potential, but with a growing number of creative start-ups and international festivals, the growth potential is remarkable. Entrepreneurs in this sphere must be familiar with specific fiscal regulations (such as the professional artist status) and develop innovative strategies for promotion and distribution. In conclusion, Division 90 is not just about art, but about an economic ecosystem in full effervescence, deserving support and recognition.