Group 772

Renting and leasing activities

This macro-category covers operational rental and leasing activities for a wide range of goods, without including the operation of such goods by the supplier. Essentially, companies operating here purchase or own equipment, vehicles, appliances, or everyday items and provide them to customers for temporary use in exchange for a fee. This is an ideal solution for those who need an item for a short period and do not wish to invest in its purchase.

Included Activities & Applicability

  • Renting of sailing boats and motorboats
  • renting of canoes and kayaks
  • renting of bicycles
  • renting of sports equipment (skis
  • rollerblades
  • golf clubs
  • balls
  • tents
  • backpacks
  • etc.)
  • renting of water sports equipment (scuba gear
  • masks
  • snorkels
  • etc.)
  • renting of winter sports equipment
  • renting of video games and consoles
  • renting of books
  • magazines and DVDs
  • renting of musical instruments
  • renting of lawnmowers
  • electric and gardening tools
  • renting of furniture
  • tableware and other household goods
  • renting of medical and orthopedic equipment
  • renting of storage containers
  • renting of agricultural machinery and equipment (except operation with personnel)
  • renting of aircraft (without pilot)
  • renting of motorcycles
  • caravans and light trucks (without driver)
  • operating lease for the mentioned goods
  • renting of computing machines and peripheral equipment
  • renting of office machines (photocopiers
  • calculators
  • etc.)
  • renting of sound systems
  • lighting and stage equipment
  • renting of electric generators and compressors.

Excluded Activities & Restrictions

  • Financial leasing (financial services classified under NACE 649)
  • renting of real estate (classified under 6810 or 6820)
  • renting of cars and light motor vehicles (with or without driver) - classified under 7711
  • renting of construction machinery and equipment (without operator) - classified under 7732
  • renting of maritime containers for transport - classified under 7739
  • renting of machinery and equipment for mining and extraction
  • renting of machinery and equipment for the textile and food industry
  • renting of hospital beds and other medical equipment (if operation services are also provided)
  • renting of animals
  • renting of patents and trademarks (intellectual property)
  • renting of labor (employment agencies)
  • renting of professional photo and video cameras (if operation by the rental company is included).

Detailed Analysis & Commercial Insights

Renting and Operating Lease Industry in Romania (NACE 772)

The rental and operational leasing industry, classified in Romania under NACE 772, sits at the intersection of responsible consumption and the collaborative economy. Although often perceived as a small niche, it actually covers an extremely wide range of goods, from sports and leisure equipment to agricultural machinery, musical instruments, or medical devices. In the macroeconomic context of Romania, this sector has experienced significant growth over the past decade, fueled by urbanization, the rising purchasing power of middle classes, and the growing trend of accessing services instead of owning assets. Many entrepreneurs see renting as a way to provide access to expensive or occasionally used products to customers who do not wish to purchase them outright. This mindset shift is especially visible in major cities, where renting bicycles, electric scooters, or camping equipment has become a profitable business, also supported by the growth of domestic tourism.

From a macroeconomic perspective, the rental sector contributes to efficient resource use, reducing waste and diminishing the need for intensive production. Additionally, it creates jobs in services, logistics, and maintenance. However, challenges for entrepreneurs are significant. Initial stock acquisition costs are high, and seasonal demand fluctuations (e.g., ski equipment in winter, boats in summer) require careful cash flow management. Also, the risk of damage or loss of goods necessitates investments in insurance and rigorous verification procedures. Last but not least, competition from digital peer-to-peer rental platforms has increased, forcing traditional operators to diversify their offerings and improve customer experience. Despite these obstacles, the outlook remains favorable, especially if entrepreneurs manage to combine classic renting with service packages (delivery, assembly, training) or adopt modern technologies for inventory management and online reservations.