CECAEN Rev 3
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Group 771

Activities of renting and leasing of cars and light motor vehicles

This division covers the activities of renting and leasing of cars and light motor vehicles without a driver. Essentially, entrepreneurs operating here offer clients the possibility to temporarily use vehicles, from a few hours to several years, against a periodic payment. It is an essential industry for mobility, tourism and business flexibility.

Included Activities & Applicability

  • ✅ Renting and leasing of cars and light motor vehicles (under 3.5 tonnes) Short-term
  • ✅ medium-term or long-term car rental Operational leasing of light vehicles Renting of vans and light commercial vehicles Vehicle fleet management on behalf of clients Self-drive vehicle rental

Excluded Activities & Restrictions

  • ❌ Renting of motorcycles and scooters (CAEN 773) Renting of trailers and semi-trailers (CAEN 773) Financial leasing (separate
  • ❌ classified under CAEN 6491) Sale of second-hand cars (retail trade) Renting of heavy vehicles (over 3.5 tonnes)

Subordinate Structure

7711 Renting and leasing of cars and light motor vehicles
→
7712 Activities of renting and leasing of heavy road vehicles
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Detailed Analysis & Commercial Insights

Car and Light Motor Vehicle Rental and Leasing (CAEN 771) – A Key Sector for Mobility and Business Flexibility

The industry of renting and leasing of cars and light motor vehicles, classified under CAEN code 771, represents a dynamic segment of the Romanian economy, closely linked to tourism, workforce mobility and the need for transport flexibility. In recent years, this market has experienced accelerated growth, driven by the expansion of domestic and international tourism, as well as companies’ increasing preference for operational leasing over direct fleet acquisition. This trend is supported by tax advantages and long-term cost predictability, making car rental an attractive solution for SMEs and corporations alike.

Macroeconomic Impact and Entrepreneurial Challenges

From a macroeconomic perspective, the contribution of this sector to Romania's GDP is significant, especially through its multiplier effects on tourism, trade and related services (maintenance, insurance, repairs). However, entrepreneurs active in this niche face major challenges: seasonal demand fluctuations, high costs of fleet acquisition and maintenance, pressure from environmental regulations (emission taxes, pollution standards) and fierce competition from international car-sharing platforms. Additionally, digitalization and the emergence of car subscription models are beginning to reshape the market, forcing traditional operators to constantly innovate.

Keys to Success in the CAEN 771 Sector

To succeed in the CAEN 771 field, rigorous fleet management, a deep understanding of customer needs (from tourists to companies with logistical requirements) and rapid adaptation to new mobility technologies are essential. In conclusion, this remains a high-potential industry, but one that requires smart investments and a strategy focused on sustainability and operational efficiency.