Research and Development in Social Sciences and Humanities (NACE 722)
Research and development in social sciences and humanities (NACE 722) represents a frequently underestimated sector in Romania, but with major potential to contribute to social and economic innovation. Unlike experimental research in exact sciences, this division focuses on understanding human behavior, social structures, and cultural evolution, providing essential insights for public policy formulation, business strategies, and solutions to complex social problems.
In the macroeconomic context, social and humanistic research plays a crucial role in evidence-based decision-making. For example, sociological and economic studies help identify consumption trends, social inequalities, or the impact of digitalization on the labor market. In Romania, this industry has experienced modest but steady growth, partly supported by European research funds and collaborations with universities. However, entrepreneurs in this field face challenges such as insufficient funding, a weak research culture in the private sector, and difficulty monetizing research outcomes.
An important aspect is that this niche is not limited to academia. Private companies can offer consultancy services in areas such as market analysis, organizational research, social impact assessment, or development of educational tools. Opportunities also exist in collaborating with local authorities for urban planning studies or with NGOs for evaluating social programs. The major challenge remains communicating the added value of these services to potential clients, who often perceive research as a cost rather than an investment. To succeed, entrepreneurs must develop marketing skills and build solid partnerships with educational institutions and public bodies.