CECAEN Rev 3
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Sections Correlation Guide About the Project Contact
Group 702

Business and management consultancy activities

This category covers business and management consultancy activities, i.e., firms that provide specialized advice to improve company performance. Essentially, if you help other entrepreneurs optimize their strategy, operations, or human resources, you fall under this category.

Included Activities & Applicability

  • ✅ Strategic and organizational management consultancy
  • ✅ Human resources consultancy
  • ✅ Marketing and sales consultancy
  • ✅ Quality management consultancy
  • ✅ Mergers and acquisitions consultancy
  • ✅ Logistics and supply chain consultancy
  • ✅ Financial and accounting consultancy (excluding accounting)
  • ✅ Market research and surveys
  • ✅ Project management consultancy

Excluded Activities & Restrictions

  • ❌ Investment fund management (NACE 663)
  • ❌ Accounting activities (NACE 692)
  • ❌ Architecture and engineering activities (NACE 711)
  • ❌ Information technology consultancy activities (NACE 620)
  • ❌ Employment placement and recruitment activities (NACE 781)
  • ❌ Investigation and security activities (NACE 80)

Subordinate Structure

7020 Business and management consultancy activities
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Detailed Analysis & Commercial Insights

Business and Management Consultancy in Romania: Trends and Opportunities

Business and management consultancy is one of the most dynamic and strategic economic niches in Romania. In a constantly transforming market, entrepreneurs increasingly turn to external experts to navigate competitive complexity, optimize operations, and accelerate growth. This macro-category, classified under CAEN code 702, encompasses a wide range of services: from strategic consultancy and human resources management to market studies and assistance in mergers and acquisitions. In recent years, Romania has seen a significant increase in demand for consultancy, especially against the backdrop of digitalization and the need to adapt to new European regulations. Local consultancy firms, as well as local offices of major international networks, contribute to the professionalization of Romanian company management, helping them become more competitive locally and internationally.

Macro-economically, this industry plays an important role in boosting productivity and innovation. By transferring know-how and best practices, consultants accelerate organizational learning and reduce risks associated with major decisions. In the context of European funds and state programs for SMEs, many companies turn to consultancy to access financing and implement development projects. Challenges for entrepreneurs in this field include maintaining a high quality standard, differentiating themselves in an increasingly crowded market, and managing client relationships that expect measurable results. Moreover, competition from online consultancy platforms and independent specialists requires constant adaptation. Nevertheless, growth potential remains significant, especially in niches such as sustainability, digital transformation, and risk management consultancy. For entrepreneurs operating under CAEN 702, investing in their own professional development and in technologies that streamline service delivery can make the difference between success and stagnation.