CECAEN Rev 3
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Sections Correlation Guide About the Project Contact
Group 591

Activities of motion picture, video and television programme production

This category includes businesses that produce films, TV shows, commercials or video content, from filming and editing to special effects. If you create video material for cinema, television or online platforms, your activity falls under this category.

Included Activities & Applicability

  • ✅ Production of motion pictures
  • ✅ video and TV programmes Post-production activities (editing
  • ✅ audio-video editing
  • ✅ special effects) Production of commercials and institutional films Production of cartoons and animation Film and TV studios (rental of spaces and production equipment)

Excluded Activities & Restrictions

  • ❌ Distribution of films and TV programmes (code 5914)
  • ❌ Cinema projection activities (code 5914)
  • ❌ Television broadcasting activities (code 5913)
  • ❌ Radio programme production (code 6010)
  • ❌ Retail sale of video recordings (code 4763)

Subordinate Structure

5911 Motion picture, video and television programme production activities
→
5912 Post-production activities for motion pictures, video and television programmes
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5913 Activities of distribution of motion picture films, video and television programmes
→
5914 Projection of cinematographic films
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Detailed Analysis & Commercial Insights

Motion Picture, Video and Television Programme Production Industry (CAEN 591)

The motion picture, video and television programme production industry, corresponding to CAEN code 591, plays an increasingly important role in the Romanian economy, especially in the context of the accelerated growth of digital content consumption. Over the last decade, Romania has become a regional hub for film and television production, both due to a well-trained workforce in technical and artistic fields, as well as competitive costs compared to other European countries. This division includes everything from the production of feature films and documentaries to TV shows, commercials, music videos and content for streaming platforms, as well as post-production activities such as editing, audio-video editing and adding special effects.

At a macroeconomic level, the sector contributes significantly to the gross domestic product through the export of services and video products, while also attracting foreign direct investment in state-of-the-art studios and equipment. The increase in the number of streaming platforms and the demand for original content has stimulated the development of local productions with international impact. Major challenges for entrepreneurs in this field include the seasonality of projects and dependence on public or private financing, as well as the need to quickly adapt to emerging technologies and audience preferences. Moreover, fierce competition and demand volatility require careful management of human and financial resources. Nevertheless, the growth potential remains high, and entrepreneurs who combine creativity with solid business strategies can thrive in this dynamic niche.