Group 324

Manufacture of games and toys

This division covers the manufacture of games and toys of all types, from dolls and cars to board games and electronic toys. Basically, if you create objects designed for play and entertainment of children or adults, this is your CAEN category.

Included Activities & Applicability

  • Manufacture of dolls and plush toys Manufacture of board games and puzzles Manufacture of electronic toys and portable game consoles Manufacture of toy vehicles (including bicycles
  • cars) Manufacture of toys made of wood
  • plastic
  • metal and other materials

Excluded Activities & Restrictions

  • Manufacture of video games for computers and consoles (codes 5821
  • 5829) Manufacture of video game consoles (code 2640) Manufacture of toy helicopters and motorized aircraft (code 3030) Manufacture of toys requiring scale assembly (hobby) (code 3240 only as main activity
  • but parts may be included)

Detailed Analysis & Commercial Insights

Manufacture of Games and Toys in Romania (CAEN 324)

The industry of manufacturing games and toys in Romania, coded under CAEN 324, represents a dynamic sector with a significant contribution to both the creative and manufacturing economy. From traditional workshops producing wooden toys to modern factories specialized in electronic toys and complex board games, this division encompasses a wide range of activities. In the European context, Romania has become an important hub for outsourcing toy production, due to its skilled workforce and competitive costs, although competition with Asian manufacturers remains fierce.

The evolution of this niche in recent years has been marked by increased demand for educational and sustainable toys, prompting entrepreneurs to innovate in materials and design. Major challenges include compliance with strict safety standards imposed by the European Union, managing supply chains, and quickly adapting to seasonal trends, such as the holiday period. Additionally, digitalization and the rise of video games have slightly reduced the market share of traditional toys but have opened opportunities in the hybrid toy segment, which combines physical and virtual elements.

From a macroeconomic perspective, this sector contributes to diversifying the industrial base and creating jobs in fields such as industrial design, materials engineering, and logistics. Romanian entrepreneurs operating here must be attentive to exchange rate fluctuations, as a large portion of raw materials are imported, and continuously invest in automation to maintain competitiveness. Despite the challenges, the manufacture of games and toys remains a growth industry, supported by investments in research and development and stable domestic and foreign demand.