CECAEN Rev 3
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Sections Correlation Guide About the Project Contact
Group 264

Manufacturing of consumer electronics

This macroeconomic category covers the manufacturing of electronic products intended for household use, such as televisions, audio systems, video cameras and game consoles. Basically, if your business produces electronic goods that people use at home for entertainment or information, you are in this class. However, we do not include raw electronic components or professional telecommunications equipment.

Included Activities & Applicability

  • ✅ Manufacture of television sets and radio and television receivers
  • ✅ Manufacture of sound and image recording and reproducing apparatus
  • ✅ Manufacture of headphones and loudspeakers
  • ✅ Manufacture of video cameras and digital cameras
  • ✅ Manufacture of GPS apparatus
  • ✅ Manufacture of video game consoles
  • ✅ Manufacture of household appliances with recording or sound

Excluded Activities & Restrictions

  • ❌ Manufacture of cables and basic electrical components (Division 27)
  • ❌ Manufacture of electronic components (Division 26)
  • ❌ Software editing or programming activities (Division 62)
  • ❌ Repair and maintenance of electronic products (Division 95)
  • ❌ Manufacture of professional communication equipment (Division 26)

Subordinate Structure

2640 Manufacture of consumer electronics
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Detailed Analysis & Commercial Insights

Industry of Consumer Electronics Manufacturing (CAEN 264)

The consumer electronics manufacturing industry, coded CAEN 264, represents an important niche within the Romanian economy, although not as developed as in Asian states. This division includes the production of televisions, audio systems, video cameras, GPS devices and game consoles, goods that meet the entertainment and communication needs of the population. In Romania, the sector has experienced modest growth compared to other industrial branches, but remains relevant due to the presence of local manufacturers and subsidiaries of multinational companies that assemble or manufacture components.

From a macroeconomic perspective, the manufacturing of consumer electronics contributes to the trade balance through exports and creates specialized jobs, especially in engineering and production. Major challenges include dependence on imports of raw materials and components, strong demand fluctuations depending on economic cycles, and fierce competition from global manufacturers, particularly from China.

Entrepreneurs operating in this field face the need for constant innovation to keep up with technological trends (e.g., the shift to 4K or 8K televisions, smart audio systems) and energy efficiency requirements. Also, logistics costs and maintenance costs of production machinery can be pressing. However, the niche offers opportunities for developing local brands, especially in the segment of premium audio equipment or gaming accessories, where there is an enthusiastic community willing to pay for quality. In conclusion, although not a dominant sector in Romania, CAEN 264 has potential for entrepreneurs who know how to differentiate themselves through quality, design or after-sales services.