Textile and garment industry in Romania: a transformation story
The textile and garment industry in Romania has undergone a profound transformation in recent decades. If during the communist period the country was one of the main producers of clothing for Eastern European markets, after the 1990s the sector reoriented towards exports to the European Union, becoming an important player in subcontracting and own-brand production. CAEN division 14, which includes the manufacture of other wearing apparel and accessories n.e.c., covers a specific niche: production that does not fall under the main garment categories (such as suits, dresses or workwear). This includes hats, gloves, scarves, ties and various textile accessories that complete the wardrobe.
Macroeconomic importance and labor market
From a macroeconomic perspective, this sub-sector is important due to its ability to absorb skilled labor in garment manufacturing, valorize various textile materials, and respond to the demand for personalized accessories. Unlike serial clothing production, accessory manufacturing often requires flexibility and adaptability to small orders, which benefits SMEs. Also, the fast fashion requirements have increased the need for accessories such as belts, headbands or scarves, and Romanian manufacturers have managed to position themselves in these segments.
Challenges and opportunities for entrepreneurs
The major challenges for entrepreneurs in this field relate to rising labor costs, strong competition from Asia, and the need to constantly innovate in design and materials. Sustainability is also becoming a key factor: the use of recycled or eco-friendly materials can become a competitive advantage. Despite the difficulties, Romania remains a regional hub for textile production, and accessories manufactured here are appreciated for their quality and finesse.
Strategies for survival and growth
To survive and thrive, businesses in this division must invest in digitalization, collaborate with local designers, and explore niche markets, such as accessories for events or personalized items for brands. Additionally, accessing European funds for technological modernization can reduce the gap compared to international competition.